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The Science of Color

Additive vs subtractive color systems. For most of my design career I had a pretty fuzzy understanding of additive and subtractive color systems. I knew enough to select RGB in my design programs for anything online, and CMYK for anything that was going to be printed. But why those two different color systems [...]

By |2017-07-12T22:06:24+00:00June 19th, 2017|Design|Comments Off on The Science of Color

Color My Digital World

“People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.” - 99designs Color Psychology Color psychology is the idea that colors elicit emotions from people, often subconsciously. Color has a predictable and quantifiable physiological effect that influences our perception and our [...]

By |2017-07-12T22:06:40+00:00June 19th, 2017|Design|Comments Off on Color My Digital World

Paper Prototypes and Guerrilla Testing Quickly Identify Usability Issues

When it comes to usability testing, we're fast and agile! Our designers know how to sketch out whiteboard wireframes for brainstorming sessions and quick solutions. Then create lo-fi clickthrough prototypes, or the ever popular paper prototypes to test usability and validate (or invalidate) assumptions at startup speed. Guerrilla validating No need to spend a [...]

By |2017-07-12T22:07:02+00:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Paper Prototypes and Guerrilla Testing Quickly Identify Usability Issues

Personas, Empathy Mapping and Use Cases are How We Design Intuitive Interfaces

Personas We gather enough data about your user groups to understand similarities and divergences in how they use your product. As an example, an internal dashboard that's used by agents to keep track of customer accounts may also be used by managers to keep track of agents and productivity. The manager and the agent [...]

By |2017-07-25T10:36:07+00:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Personas, Empathy Mapping and Use Cases are How We Design Intuitive Interfaces

Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research

The best way to understand what your users want is to watch what they do--and ask a lot of questions.   Design ethnography Fly-on-the-wall studies of user experiences with software, websites, wearables, or brick & mortar customer experiences. By observing how people interact with applications, we learn their problems and pain points, which in turn [...]

By |2017-07-12T22:07:51+00:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research

What Facebook and Google Know About Teambuilding (That You Do Not)

This week Business Insider revealed one of Facebook's most asked interview questions for hopeful candidates. The question is, "On your very best day at work — the day you come home and think you have the best job in the world — what did you do that day?" It's a wonderful question for understanding what inspires and [...]

By |2016-09-25T10:29:03+00:00September 25th, 2016|Building Product Design, Uncategorized|Comments Off on What Facebook and Google Know About Teambuilding (That You Do Not)

Warning: Trusting Your Engineer to Design Your App Will Ruin Your Business

I'm often dumbfounded by the really bad user experiences I encounter online and in apps from even the largest companies. From websites that aren't mobile-friendly–they all have to be responsive to mobile devices, even if you have an app–to online forms that erase all your data if you make a single mistake. Which is what [...]

UX HACK: Signal v Noise

How do your customers feel using your application? Have you ever watched someone brand new muddle their way through your website, or struggle to figure out what your app does? This kind of shadowing and user task testing is critical for getting past your own familiarity bias with your product and seeing it through [...]

By |2016-05-18T09:00:24+00:00May 18th, 2016|Uncategorized, UX Hack|Comments Off on UX HACK: Signal v Noise