Paper Prototypes and Guerrilla Testing Quickly Identify Usability Issues

When it comes to usability testing, we're fast and agile! Our designers know how to sketch out whiteboard wireframes for brainstorming sessions and quick solutions. Then create lo-fi clickthrough prototypes, or the ever popular paper prototypes to test usability and validate (or invalidate) assumptions at startup speed. Guerrilla validating No need to spend a [...]

By |2017-07-12T22:07:02-07:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Paper Prototypes and Guerrilla Testing Quickly Identify Usability Issues

Personas, Empathy Mapping and Use Cases are How We Design Intuitive Interfaces

Personas We gather enough data about your user groups to understand similarities and divergences in how they use your product. As an example, an internal dashboard that's used by agents to keep track of customer accounts may also be used by managers to keep track of agents and productivity. The manager and the agent [...]

By |2017-07-25T10:36:07-07:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Personas, Empathy Mapping and Use Cases are How We Design Intuitive Interfaces

Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research

The best way to understand what your users want is to watch what they do--and ask a lot of questions.   Design ethnography Fly-on-the-wall studies of user experiences with software, websites, wearables, or brick & mortar customer experiences. By observing how people interact with applications, we learn their problems and pain points, which in turn [...]

By |2017-07-12T22:07:51-07:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research

Warning: Trusting Your Engineer to Design Your App Will Ruin Your Business

I'm often dumbfounded by the really bad user experiences I encounter online and in apps from even the largest companies. From websites that aren't mobile-friendly–they all have to be responsive to mobile devices, even if you have an app–to online forms that erase all your data if you make a single mistake. Which is what [...]

REVIEW: Flixter and the Ever-Important Mom (or Dad) Test

   Flixter's UX is quickly disaggregating to the complex, driving away customers who just want to find out what's playing at the movies. While spending some time with my Dad in Seattle over the Christmas break, mostly driving around his favorite spots and going to movies, I had one of those experiences that make me [...]

By |2016-01-17T06:32:39-07:00January 17th, 2016|Uncategorized, UX Tips & Tricks|Comments Off on REVIEW: Flixter and the Ever-Important Mom (or Dad) Test

Ever Wonder “WTH is UX Design Anyway?”

I was at a networking event with technology founders the other day, and I told a guy that I design software. He looked at me puzzled, and asked what I meant by that. "You know, I said, UX design."   I'm Not a Visual Designer (But I Do That Too) "Oh," says he, "you design [...]

By |2016-01-09T09:17:07-07:00January 9th, 2016|Uncategorized, UX Tips & Tricks|Comments Off on Ever Wonder “WTH is UX Design Anyway?”

Product Management is Marketing (Oh, you didn’t know that?)

Product management is often relegated to the development side of a team, to the detriment of the startup. Your product is your marketing. Every time someone uses it, they're making a judgement about your company. If they like it, they'll tell friends. If they don't like it? They tell friends. That's marketing, my friend.   [...]

By |2015-12-20T14:31:19-07:00December 20th, 2015|Uncategorized, UX Tips & Tricks|3 Comments