The Science of Color

Additive vs subtractive color systems. For most of my design career I had a pretty fuzzy understanding of additive and subtractive color systems. I knew enough to select RGB in my design programs for anything online, and CMYK for anything that was going to be printed. But why those two different color systems [...]

By |2017-07-12T22:06:24-07:00June 19th, 2017|Design|Comments Off on The Science of Color

Color My Digital World

“People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.” - 99designs Color Psychology Color psychology is the idea that colors elicit emotions from people, often subconsciously. Color has a predictable and quantifiable physiological effect that influences our perception and our [...]

By |2017-07-12T22:06:40-07:00June 19th, 2017|Design|Comments Off on Color My Digital World

Paper Prototypes and Guerrilla Testing Quickly Identify Usability Issues

When it comes to usability testing, we're fast and agile! Our designers know how to sketch out whiteboard wireframes for brainstorming sessions and quick solutions. Then create lo-fi clickthrough prototypes, or the ever popular paper prototypes to test usability and validate (or invalidate) assumptions at startup speed. Guerrilla validating No need to spend a [...]

By |2017-07-12T22:07:02-07:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Paper Prototypes and Guerrilla Testing Quickly Identify Usability Issues

Personas, Empathy Mapping and Use Cases are How We Design Intuitive Interfaces

Personas We gather enough data about your user groups to understand similarities and divergences in how they use your product. As an example, an internal dashboard that's used by agents to keep track of customer accounts may also be used by managers to keep track of agents and productivity. The manager and the agent [...]

By |2017-07-25T10:36:07-07:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Personas, Empathy Mapping and Use Cases are How We Design Intuitive Interfaces

Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research

The best way to understand what your users want is to watch what they do--and ask a lot of questions.   Design ethnography Fly-on-the-wall studies of user experiences with software, websites, wearables, or brick & mortar customer experiences. By observing how people interact with applications, we learn their problems and pain points, which in turn [...]

By |2017-07-12T22:07:51-07:00March 25th, 2017|Design, UX Tips & Tricks|Comments Off on Design Ethnography, Focus Groups, Interviews, and Surveys are the Foundation of User Research