Warning: Trusting Your Engineer to Design Your App Will Ruin Your Business

I'm often dumbfounded by the really bad user experiences I encounter online and in apps from even the largest companies. From websites that aren't mobile-friendly–they all have to be responsive to mobile devices, even if you have an app–to online forms that erase all your data if you make a single mistake. Which is what [...]

Why Customer Experience is Your Brand

 Why should you understand customer experience and make sure it's a part of your business plan? Because customer experience is your business. It is the look & feel, product, marketing, and relationships that your company creates. It's the sum of all the parts. It's your brand, baby! Imagine You Walk into a Store... So imagine [...]

By |2015-09-12T09:43:33-07:00September 12th, 2015|How to Be an Entrepreneur, Uncategorized, UX Tips & Tricks|1 Comment