Design thinking is an approach to problem solving. We’re not here to make pretty pictures or pick the perfect palette. We’re here to find problems and solve them. To invent and create — and yes, to make pretty pictures and pick the perfect palette, but after we’ve solved the problems.
The design process is chaotic, until it’s not.
Design thinking is a squiggly line of chaos and confusion as you sort through options, solutions and better solutions and finally come up with the single best solution.
Designers use it as a way to make space for them to experiment and play. To give themselves permission to try something crazy without worrying whether anyone will like it. It’s an iterative approach to design.
Good product designers work iteratively. That means we try one thing, hate it and throw it away, try something else, hate that too. Then realize that the first thing we tried was the right thing.
We don’t expect to have all the correct answers on the first day.
We do get started immediately, with pen to paper. Or stylus to tablet; cursor to screen. Because we know that nothing is more terrible than that blank screen. Once we have something to work with, we can adapt, change, amend, tweak and edit to our heart’s delight. Getting started is the real task.
Design is in the doing, not the pondering. So don’t ponder too long. Get started NOW. And embrace your imperfections.